Promoting Your Game with Small and Mid-Sized Influencers

Promoting Your Game with Small and Mid-Sized Influencers

Introductory guide—published by Xsolla—outlining the ins and outs of indie game promotion via influencers. The article shares tips, talking points, and evidence to steer developers correctly. It touts the power of influencers in our saturated gaming landscape.

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Why You Should Implement a Win-Back Strategy

Why You Should Implement a Win-Back Strategy

Persuasive, thought-leadership piece—published by Bellwethr—explaining why winning former customers back is essential. The article targets growth professionals and executives, outlining how optimizing the end of the customer lifecycle is beneficial.

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The Ultimate Customer-Retention Resource Roundup

The Ultimate Customer-Retention Resource Roundup

A collection of resources—published by Bellwethr—revolving around customer retention and experiences. The roundup provides a summary of each resource while outlining its value and unique focus. Growth, marketing, & customer-minded professionals will benefit from bookmarking and sharing.

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Ticket to the Moon Catalogue: Company Introduction

Ticket to the Moon Catalogue: Company Introduction

A company introduction—published by Ticket to the Moon—found within a print-and-digital product catalogue. The text is a B2B/B2C initiative, written for native English speakers and ESL readers. This catalogue page briefly summarizes Ticket to the Moon’s offerings, advantages, and company values.

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Reddit Promotional Post: Announcing the Hammer app, an Exciting New Way to Learn Japanese

Reddit Promotional Post: Announcing the Hammer app, an Exciting New Way to Learn Japanese

A Reddit announcement outlining tentpole features and benefits of Hammer—a new language-learning app. The social-media promotion is aimed at expanding a growing user base. It speaks to readers directly in a conversational, informative style—which has garnered 535 user upvotes, with a 98% positivity rate.

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LuxHouse Props & Events Landing Page Copy

LuxHouse Props & Events Landing Page Copy

The homepage copy for LuxHouse Props & Events, written to attract new business. Using the company’s unique brand voice, the copy outlines their business philosophy, services offered, and key advantages over competitors.

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Eighty Five Creative Website Copy

Eighty Five Creative Website Copy

Client-focused webpage copy for a small creative agency. The copy is meant to interest visitors in Eighty Five Creative’s array of services. The brand’s voice and tone are used to describe the agency’s offerings.

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Rackspace & Yeti Digital Headline Campaign

Rackspace & Yeti Digital Headline Campaign

Concept digital marketing campaign devised for both the Yeti and Rackspace brands. Rackspace’s style guidelines are applied to reimagined marketing copy. The goal was to breathe new life into online banner ads by creating a pitch deck.

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Amazon Alexa Skill Reviews

Amazon Alexa Skill Reviews

A collection of reviews of popular, Alexa-enabled, Amazon Echo apps—created for Volley. These podcast scripts summarize their respective Alexa skills, for marketing and promotional purposes.

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